Since 2011, the number of online searches for "African Fashion" has steadily increased, growing exponentially. This can be interpreted as an indicator that there is a demand for African fashion worldwide. Over the last few years, you may have noticed an increased interest in African clothing and fashion. Maybe you or a friend decides to wear dashikis every now and then.
Whatever the case may be, the likelihood is you've noticed something; African fashion is growing. But it may have eluded you up till now.
Below we will share five reasons casual African clothing has experienced this recent boom. And why, in our opinion, this is only the beginning:
African Fashion Is a Global Movement
African fashion designers are currently collaborating with designers from all over the world. Designers from the United States, Europe, and Canada are creating unique haute couture pieces using African fabrics. African designers are also sourcing fabrics from all over the world, such as zari, kente, and other materials traditionally used in Indian and Pakistani saris. African fashion is integrating itself into the global fashion circle, which can be seen in recent collections by major fashion houses, including Alexander McQueen and Versace. African style is transcending cultural borders and uniting the world through fashion.
African Fashion Is Focused on the Woman
African fashion designers are focusing on the woman and her needs and wants. Designers are not interested in just creating clothing but also creating clothing that fits the woman and makes her feel beautiful, confident, and powerful. African fashion is not focused on Western trends; it's focused on what is unique to the African Woman.
Africa Is an Untapped Market
African Fashion is a massive market with huge growth potential. African fashion is a new industry and is still in its early stages. Africa is one of the fastest-growing continents in the world, and it is an untapped market. Female entrepreneurs are getting involved in the fashion industry in Africa and around the world.
African Fashion Is Made to be Unique
African fashion is a way to express yourself in a way that is unique and different from Western fashion. The African fashion industry is starting to evolve, but it's not close to reaching its full potential. African fashion is going through an evolution, and the more the industry grows, the more unique and creative the clothing designs will become
It's All About The Feeling
The feeling of African fashion outweighs anything else. The fabrics are full of colour, the prints are vibrant and unique, and the movement of African clothing differs from any other clothes you may wear. African clothing is made to be worn freely and confidently.
African Fashion is on Fire
Whether you are a fashion designer or not, African fashion is well on its way to becoming a global trend. We can see this in the growing number of fashion designers worldwide creating African-inspired clothing. We can see this in the number of celebrities taking part in African fashion projects. We can see this in the growing number of people around the world wearing casual African clothing. African fashion is on fire!
Interested in African fashion? Nkiti African Clothing is the leading source of African wear in the UK. Check out our collection today and find unique pieces that fit your personality!